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Kotler organization has held its ceremony in Riyadh on December 20 to offer media and marketing awards. The award is attained upon evaluating media appearance and measuring its impact in the Saudi market based on the outcomes of media and marketing campaigns, and more than 10 entities have participated to obtain awards of various categories.​

The Small and Medium Enterprises Loan Guarantee Program (Kafalah) won the 2023 Kotler International Marketing Award for the best media and visual communication campaign owing to its new identity video and the impact of merger with the Small and Medium Enterprises Bank (SME Bank) under the slogan “Continuing Empowerment" to further boost loans to small and medium enterprises, kicked off in March 2023 to raise awareness among entrepreneurs about the role of the Program and underline its efforts to underpin owners of micro, small, and medium enterprises.

The Kotler Awards are granted during an honoring ceremony held once a year with the participation of 50 countries and is hosted by Riyadh this year to honor distinguished individuals or companies in the marketing and management field, and best works in advertising and marketing campaigns, public relations, digital marketing, and market research.

The award is an acknowledgment of Kafalah's ongoing efforts aimed at supporting small and medium enterprises in obtaining the necessary financing guarantee to develop their activities and encouraging financial institutions and lenders to operate in the small and medium enterprises sector, not to mention increasing job opportunities to train and employ citizens and residents, and contributing to the advancement of competitive capabilities of local enterprises, which will be reflected positively on the national economy in alignment with the goals of Saudi Vision 2030.